One of the strategies of SEO is building a relevant network of external links to the target website(s). Now, how to do this without being spammy? A genuine strategy is to optimise the site in question, submit it to the …
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All things Tesla
Remember Command and Conquer? Tiberian Sun? I used to love getting a base built up with an matrix of Tesla Coils (and several power stations) to take out incoming hostiles… Also O.M.D. had a song called Tesla Girls – I …
Read MoreOnline shopping for busy parents
Since the last round of development updates, MyWishWand is now easier to use, and works by letting you create and share gift wishlists – normally by parents for children. We are currently building up the adwords campaign to target specific …
Read MorePersonal Health and Fitness
This is a litmus test for an Edinburgh-based Personal Health Screening provider. The market is a mixture of employers requiring employee health checks and private individuals needing professional health and fitness testing and advice.
Read MoreEmotional Freedom
The Delves personal training website finally went live today after a lot of finishing touches. Callisti played a key role in the organic SEO strategy for this site starting with the initial design and development. The site offers training courses …
Read MoreWhen to use Adwords as SEM
We recently got a number of requests for online partnerships from adwords-based URLs so it seemed appropriate to add more detail on what our position is towards using sponsored links as part of a search engine marketing (SEM) strategy.
Read MoreFlorida Holiday Villa for the family
The Clydeside Rentals website now has the holiday accommodation aspect of the business included. Interesting mixture of florida resort images and tipping trailers but the holiday rental side of things is sectioned off so that the holiday cottages in Scotland …
Read MoreTrailer Hire in Scotland
One of the SEO challenges we face is focussing a website by domain name to the subject area it contains. The interesting case of Clydeside Rentals is that the company rent both trailers and tractor units for commercial hire, as …
Read MoreGalloway Tourism
South West Scotland is characterised by rolling uplands, cattle and dairy farming, sheep farming and forestation. The ubiquitous industry is tourism which takes advantage of natural features and wildlife. Inland there are mountain bike trails (7 stanes), hill walking tracks …
Read MoreRudimentary SEO
We have placed this handy guide to SEO on the Callisti website. It’s criminal that the site update isn’t finished yet but clients come first 🙂
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