Apture Experiment

Announcement – November 11, 2011

Hi there,

We’re writing to let you know that Apture has been acquired by Google.

Since day one, we’ve been working on getting the Apture experience into as much of the web as possible. While we’re proud of having helped thousands of publishers enhance their websites, we think now is the best time to expand our efforts by joining Google’s Chrome team to help build the next generation user experience directly into the web.

On December 20 we will discontinue Apture’s product and services. When this happens, users will no longer be able to highlight and search terms with Apture on your web pages. Your website will continue to work as normal even after our service is suspended; however, you are free to remove the Apture <script> code from your site as well.

We want to thank you personally for your support and positive feedback over the years, and we hope you’ll stay tuned for some amazing new Chrome experiences coming your way.

You can view the announcement here on our homepage, or check the FAQ below.

Depending on the stage of development of the website, a section of the site can be used to develop and litmus test new web applications. Here we are playing with Apture, a community based interactive web application…

NOTE: Apture links don’t work in WordPress 3.1 Editor so the content below is in need of update. Also some of the external sources have been removed. The Apture search bar now shows on scroll at the top of your browser page (or should do) and highlighting any text should bring up an Apture loader which will search from a range of web content sources, including indexed video and images. Curious to know if it will search wikileaks.ch???


This may prove difficult viewing for some people but is a  though provoking and engaging work that cultivates a questioning frame of mind.

Interestingly, recent developments in the Western economy have revealed serious flaws in the underlying financial philosophy, especially with regards to regulation and good practice.

There is a concern that the onus of responsibility for fiscal mismanagement is too closely linked to government and consequently the individual taxpayer within the state. It seems unbalanced that those who don’t reap the rewards of stock market gains somehow become culpable for the mistakes and irresponsibility of financial agents.

This leads to questions about the state of ethics, not only within business, but in the perception of what constitutes agent responsibility and who should have to face the consequences of actions.

Suggestion 1:
A parent would be seen as the legal guardian of a child as a child is deemed to be an agent that has not yet been conferred full responsibility for her actions. Similarly the taxpayer and, by extension, the government, are underwriting the mistakes of child-like agents who are unable to be responsible.

Suggestion 2:
A man who fathers a child inadvertently but does not bear the responsibility of care is childlike in that he abandons the onus of responsibility on the mother. She has little option but to consult her own ethics and choose whether to care for the child with the resignation that there is unlikely to be any meaningful recourse to enforcing responsibility on the father in-hiding (due either to ignorance, emotional retardation, or the ‘hit-and-run’ mentality, for example.)

Free Thinking Anarchists

We are driven as much by our  base instincts now as we were before history. It is only the  environment of manifestation that changes.

Part of the early stages of  Search Engine Submission can involve  link building activities with relevant directory sites. We are currently experimenting with the following services:

The Moo Web Directory
Human Edited Web Directory with strong one way links with options for free or paid reviews